RDC Renovation & Design Concepts is a flooring, bathroom and countertop remodeling company in Phoenix, Arizona. It is owned by Eli Kovalev, who has spent 17 years in flooring and surface installation. The business has served Phoenix since 2016, and the same small team that helps you choose the material manages the installation from start to finish.
A search for a flooring or remodeling contractor returns names and star ratings, but not who will actually be in your home. When one business sells you the material and another installs it under a separate agreement, you have two companies to call if something goes wrong.
The Bell Road showroom in north Phoenix, where every project starts.
RDC is built the other way around. It is a small, family-run company in north Phoenix. The owner has 17 years in the trade, and the designer sits in the showroom you can walk into. The person managing your job is a co-founder of the company that runs RDC today.
When a Google review names Leo or Liran, that is not a marketing persona. That is who the customer dealt with.
Seventeen years in flooring and surfaces. Eli owns RDC and set the standard the company installs to. Seventeen years on job sites is the reason certain things are non-negotiable here.
An Arizona slab is moisture-tested before any floor goes down. A shower is waterproofed properly instead of trusting tile and grout to hold water back. The material is specified to the room rather than to the invoice.
The part you never see again: full waterproofing before a single tile goes on.
And the other one: the slab cleaned and flattened before the new floor arrives.
That experience shows up mostly in what RDC talks clients out of. A tub does not always need to become a walk-in shower. A porcelain floor with a few cracked tiles usually needs a repair, not a tear-out.
Wide plank in a certain light is going to show every subfloor imperfection you have. Seventeen years is largely a catalogue of what fails and how much later it costs.
Liran handles material and color selection at the Bell Road showroom. Choosing flooring from a three-inch sample chip under fluorescent light is how people end up disappointed. That is why the showroom carries full-size flooring and tile samples from the 25+ brands RDC works with, and you can take samples home free. Liran works through the actual rooms with you: the light they get, the traffic they take, the finishes they already have to live with.
Clients mention this in their reviews. Liz Tomko of Phoenix put it plainly on Google: “Liran was so kind, and has a real eye for beauty. She helped choose my flooring, and I love it so much!”
Leo is a co-founder of the company that runs RDC today. He runs the work on site: installers, sequencing, schedule, and the quality check before a job is called finished. He is the single point of contact once a project starts. His name comes up in RDC’s Google reviews next to communication and finishing on time.
Galia Marcus Cohen of Phoenix wrote on Google: “Leo and his team were professional, detail-oriented, and communicated clearly throughout the entire process. The quality of the work exceeded expectations, and everything was completed on time.”
RDC Renovation & Design Concepts sells the material and manages the installation under one contract, so one company answers for the whole job. The licensed installers RDC works with carry out the work, and Leo coordinates them from the first day to the final walkthrough. Every project carries a written 1-year workmanship warranty.
| The split setup | How RDC works |
|---|---|
| Material from one business, installation under a separate agreement | One contract with RDC for the material and the installation, so there is one point of accountability |
| The person who quotes is not the person who runs the job | Leo, RDC’s project manager, runs the job from start to walkthrough |
| Material chosen from a small chip sample | Full-size flooring and tile samples in the showroom, from the 25+ brands RDC works with, with a designer |
| Verbal promises about warranty | 1-year workmanship warranty in writing, on top of manufacturer coverage |
RDC is fully insured. Business coverage is through Insurance Concepts & Risk Management LLC, and employee and job-site coverage is through Central Insurance. Every installation carries a written 1-year workmanship warranty, on top of the manufacturer’s material warranty.
Because RDC sold you the material, a warranty claim for a defective plank goes through RDC to the manufacturer. You are not left to chase it alone. Plumbing, electrical and structural work go through the licensed partners RDC works with.
Yes. The fastest way to judge any contractor is to stand in their showroom and ask hard questions. RDC’s showroom at 1610 E Bell Rd Suite 101 welcomes walk-ins Sunday to Friday, 10am to 5pm, and is closed Saturday. RDC measures at your home for free.
You can leave with full-size samples in hand, and a same-day estimate is possible. The exact written quote follows a free measure at your home. Call or text (602) 788-1446, or see the project gallery, visit the Phoenix flooring showroom, or request a free estimate.
Eli Kovalev owns RDC Renovation & Design Concepts, and the business has served Phoenix since 2016. He has 17 years of hands-on experience in flooring and surface installation. Leo, a co-founder of the company that runs RDC today, manages the projects on site, and Liran, the designer, helps clients choose materials. To talk with them before you hire, visit the RDC showroom at 1610 E Bell Rd Suite 101 or call or text (602) 788-1446.
RDC is a small family-run company, so you are dealing with the people whose name is on it. Liran helps you choose in the showroom, and Leo manages the job through the final walkthrough. That is why RDC's Google reviews name Leo and Liran directly. To see the showroom or start a project, call or text RDC at (602) 788-1446.
Yes. RDC Renovation & Design Concepts is fully insured: business coverage through Insurance Concepts & Risk Management LLC, employee and job-site coverage through Central Insurance. The licensed installers RDC works with carry out the installation, coordinated by Leo, and plumbing rough-in goes through licensed plumbing partners. You sign one contract with RDC, and every project carries a 1-year workmanship warranty.
No: the showroom at 1610 E Bell Rd Suite 101 in Phoenix welcomes walk-ins Sunday to Friday, 10am to 5pm. You can compare full-size flooring and tile samples, talk through your rooms with Liran, and a same-day estimate is possible. The exact written quote follows a free measure at your home. The showroom is closed Saturday; call or text RDC at (602) 788-1446 before you drive out.
Tell us about your project. RDC responds within 2 hours during business hours. No obligation, no pressure.
